In today’s digital age your customers have high standards and limited patience.  The world is their marketplace and customers have many options for purchasing products and obtaining services.  At the push of a button, a customer expects answers and resolutions.  But how easy do you make it for your customers to contract your organisation and what are the implications if it doesn’t live up to their expectation? 

In this short video, to the right, Oonagh McBride, the Head of Inisoft, and Arceeb Moughal, Director of Commercial for Kura, discuss this topic and the implications it has for organisations that don’t get their customer service strategy right.     
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