Case Study


White Paper - Top 5 Strategies

What are the top customer service strategies to service the contact centre customer of the future? 

Recently Kura teamed up with the CCA to answer this very question. Through new, original research we asked the critical questions to understand where businesses were positioned today and their ambitions for the future.

Our on-demand webinar by Arceeb Moughal, Director of Commercial at Kura, and Anne-Marie Forsyth, CEO of the CCA, highlights the key findings from this research and why they’ve deemed the top five customer service strategies to be:
  1. Lead from the top down
  2. Personal, empathetic and complex problem solving
  3. Setting-up people for success
  4. Measuring performance
  5. Be proactive, seize opportunities  
To view this webinar simply click the button on your right.

At the bottom of this page you’ll also find the full white paper on this topic and additional information about Kura. If you’d like to learn anything else please contact us at

Get an overview of Kura and why people rely on us to drive their customer service.

Don’t just take our word for it, hear what our customer, Turn2us, has to say!


Read the original research created in conjunction with the CCA.

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